Wednesday, September 24, 2014
Emphasizing Your Specialty
(7) My five key talents
will stand strong within my brand. I want there to be an open communication between
myself, the people of the brand, and the potential target audience. My brand
will respect the thoughts, ideas, and opinions of everyone that’s a part and
supporting my brand. “As more human
values and identities come to the forefront, the value of a brand will be
measured on its engagement with the audience” (Davia 221). By
communicating, I will educate my people as well as myself when opening relationships
with others. Leadership within my brand will set and achieve the goals of my
brand, and possibly goals that my audience would like to see within the brand.
As a leader, I want to create a strong team and show them respect as humans and
a valuable asset to my brand. Self direction will help steer the brand in the
right direction, keeping everyone focused and looking at the values, passions,
and skills. Creativity definitely plays itself part within the brand and the
product itself. I want to offer refreshing and original concepts to the audience,
and I want to keep them on the edge of their chairs. “People either share the values of the brand, which is why they buy
into it, or they aspire to the values of the brand” (Davis 106). Lastly, I
want my audience and the people of my brand to trust me. Trust that I will be
honest with them, solve problem in a timely manner, and not give up on the
vision we all grew to love within the brand.” Fundamentally,
however, people still buy into the basic, traditional values like security,
reliability and honesty” (Davis 114). I want my brand to
have a place in my audiences’ heart, and I want them to really feel something from
my brand. “Consumer brands may have more
of an intimacy or heartfelt connection with the customer, such as someone who has
a passion for Nike trainer” (Davis 114).
Speciality Statement
(6) I feel like I am
can offer a brand that the audience feels they own themselves. I want it to be
a family oriented brand that offers a heartfelt connection with each
person. I want people to really take
away from my brand; whether is it’s education, the art aspect, the cultures, or
even just a way to brighten up their day for that particular day. I want to
share my passions with people and have the ability to uplift people. I want to
be responsible for showing people if they really want something in life, they
can go out and get it with hard work, time, a great time and motivation. I want
to be able to understand not only my target audience, but show people I can
understand multiple people from different groups. “In the 21st century, brands now play to people of every generation,
social class and culture. A product or service is no longer a necessity at the
core of the brand” (Davis 21). My audience must feel like they are a part
of the team and they must understand that the brand is way more than the
product I am selling. “A brand is
synonymous with the business and the style behind the product or service; it
encompasses the people working for the company and a philosophy and spirit that
sustain it” (Davis 27). I want people to see how honest and trustworthy my
brand can be. I will not shy away from problems or conflicts; I will brainstorm
and solve problems to the best of my ability. I want to become a leader and inspiration
in the fashion industry.
Top Five Talents
(5) Although I admire all the talents and qualities
I posses, I do have a few that I feel stand out a little more than the others.
My top five talents qualities that I love to do the most would have to be the
following: leadership, self direction, great communication skills, creativity,
and being trustworthy. Being a leader always came natural to me. I always
wanted to help people and be able to provide my thought, when necessary. Self
direction was something I mastered as I got older and start doing things on my
own. I enjoy this quality because I know I can trust and depend on myself. I
know exactly what I want out of life, and I know the steps I need to take to
get there. Communicating has been a talent that my teachers, parents, and peers
seen in me at an early age. I was always good at communicating. It did not
matter if it was during a presentation for class, a meeting I had for
gymnastics, selling a product to a customer, conversations with my parents or
talking amongst my friends. I focus on who I am talking to and what matters to
them when I am delivering my speech. Creativity was a talent that was always
there, but it never really flourished until I started college. My mind ran wild
with ideas and thoughts, but I never knew how to put those thoughts down onto
paper. Trustworthiness was a quality that I picked up from my parent. I always
felt and still feel that being honest and trustworthy will always benefit you
in the end. The five I chose have been talents and qualities I have worked very
hard on since I’ve graduated high school in 2012. As I dealt with more people
at school and at work, I noticed that these five talents were things I wanted
to improve and be able offer to others, and the companies I work for. I was
able to gain an understanding of how the workplace (in general) worked and what
was expected from me and my talents. “The
changing of business structures to more fluid, collaborative structures offers
designers a change to work in broader areas and apply their talent in different media and areas of work”
(Davis 228).
Talents
4) As I’ve gotten older, I’ve discovered hidden
talents and qualities I have as a person. A few talents and qualities I had
growing up in school were writing, critical thinking, debating, leadership,
being creative, encouraging others, great communication skills, and academics.
Some talents I had outside of school were playing the violin, gymnastics,
acting, having a sense of humor, and again communication skills. As a young
woman, I’ve discovered that I have many other great talents and qualities such
as: problem solving, self control, visualization, self direction, drawing,
being patient, empathizing, being trustworthy, having good judgment, and
reading peoples’ body language. I’m highly satisfied with the talent and
qualities I have as a young adult in college.
I know as time goes on, and the more I experience and learn life, I will
possess more great talents and qualities.” With
talent and experience, you can eventually, call the shots” (Davis 203). If
I had to choose talents and qualities I felt I do better than other, they would
be the following: leadership, communication skills, critical thinking, self
control, and self direction, being trustworthy, empathizing and debating. These
are talents that I constantly work on, and see improvement every day. I feel
it’s very important, as a brand or a person, to posses as many talents as
possible, and be able to run your own show.
I feel there is no limit to what talents you can have. “The Topshop model makes campaign execution
easier: they have interior stylists, graphic designers, and fashion designers
all working together on one brand campaign and they can do that with their own
talent”(Davis 201).
Passions
3) When talking about the different passions I have
in life, I get overly excited and I’m often told to calm down. Having passion
keep me motivated and wanting the most out of life. They help my dreams become
reality, and they help me expression myself to others around me. The biggest
passions I have in life are my family, succeeding in life, love educating myself,
my cultures, and my morals. Trust me, my passions don’t stop there. I have a
passion for helping others that are less fortunate, especially child. My heart
melts when I am able to put a smile on someone’s face because I was able to
make their life a little better. That’s exactly what I want to do when
providing a product or service. I want to be able to offer something that makes
people feel better, and make people sure the passions I have. I want a deeper
connection with my audience, and I want them to be able to share and relate
their passions to my brand. “The brand
should offer differentiation, based on an understanding of what the audience
wants, and a passion and belief in the product or service” (Davis 57). Of
course the most obviously passions I have are fashion, and art. I believe that
everything that sits on the Earth is a piece of art. My passion for art also
drives me to have a passion for travelling. I’d love to travel the world and
see what art has to offer. My passion for learning about different cultures
would also allow me to educate myself and offer more of an understanding to the
diverse audience I’ll have.
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